Public relations may be the most misunderstood and under-utilized form of promotion and exposure in the business world. PR isn’t just sending out an occasional press release and hoping someone in the media reacts to it. PR is all about relationships, contacts and building trust with influential media sources. With Media Direction’s extensive 35 year background in published journalism, we have a laser-like vision of what editors and broadcasters want. We tell your story in a way that embellishes your objectives and still appeals to the decision-makers of major media outlets. Wrapping your message into the right package, telling it at the right time and place to the right people is what makes PR work. Never send an amateur to do a job for a professional.